Last week at Acton, I examined the economic (and spiritual) insights of Pokemon GO:
What Nintendo does is a microcosm of what successful markets in general do: They fail all the time. And they are able to fail all the time because they have sufficiently diversified their product offering without overextending themselves. So if one product, despite huge investments of time and money, fails, Nintendo still has two or three other big ideas just waiting to explode. And all they need is for one to catch on to completely make up for the losses inherent to the innovative process.
Read the whole post here.